Annemarie Roe President

There's a refrain that you'll often hear at BaAM: "That's why she's the boss." It’s usually said with a dose of admiration and sheepishness, because it means that Annemarie has clarified (and expressed in 5 words or less) what had seemed vastly complicated just moments before.

Annemarie points us in the right direction with GPS-like accuracy. She defines what project teams need to do and what paths we need to take in order to get there. When asked, she’ll say that her role at BaAM is to "remove road blocks" for her staff and her clients. It's to create an environment where everyone can concentrate on doing the best job possible without being bogged down by the kinds of things that are not roadblocks at all, at least to her.

Maybe it's the stage manager in her, but Annemarie also loves "the show." The excitement of taking a project from concept to real experience, and trusting in the very diverse abilities of her team to pull it off. She is happiest in a role where no two days are the same. Good thing for her (and us), they never are at BaAM.