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LIVE! Virtual Venue platform empowers brands to connect with their communities anytime, anywhere with limitless possibilities

When competition for online audience attention and retention remains high, LIVE! Virtual Venue delivers the interaction and connection people are craving.

TORONTO, January 27, 2021 – Months into a global pandemic, there’s no better way to combat screen fatigue than to give users exactly what they’re missing: ACCESS. In fact, 62% of online event attendees surveyed reported “Access to content and learning” as the top motivator for virtual events*.

Access to artists, behind-the-scenes perspectives, intimate jam sessions, exclusive merch, and more is exactly what’s available through the LIVE! virtual venue platform, a fully customizable solution where brands can share their content within a dynamic online platform.

LIVE! is the ultimate digital destination that can be designed based on a real location or a completely imagined one where users can navigate and select online interactions however they choose. The platform is the brainchild of BaAM Productions, a creative experience company and premier provider of IRL, virtual, and hybrid experiences.

While developing LIVE!, BaAM’s Gary Myers (VP – Strategy & Creative) knew it’d be vital to do more than simply recreate a physical venue in the digital realm. Myers notes, “The advantage of going digital means that the opportunities truly are limitless. Events and audiences don’t have to be confined to a specific boundary. With LIVE!’s virtual venue capabilities, we can work with brands to develop a virtual space that helps them better tell their story. Go intergalactic and host your event among the constellations – or take it down to the cellular level if that’s what suits your crowd.”

LIVE! is designed to be the ultimate digital destination built to accommodate any type of event – from multi-exhibitor trade shows and product launches, to fan festivals and special concert events. It’s a customizable digital hub with interactive, branded, and surprise moments to keep audiences engaged and wowed. LIVE! virtual venue hosts live streaming, pre-recorded entertainment, integrated sponsor and partner content, interactive chat and social sharing features – everything needed to create the ideal hub for your community. BaAM President Annemarie Roe adds, “When more people are craving both content and connection, LIVE! can deliver it to them.”

*Source: Freeman Attendee Pulse Survey, November 2020


BaAM is a creative experience company specializing in high-profile sports and entertainment events. BaAM’s blend of Informed Creativity and its PMI®-advised Guided Process has allowed it to develop and deliver more than 1,000 experiences for over 15 years to hundreds of millions of fans annually for clients including Major League Baseball (MLB Little League Classic and PLAY BALL PARK); the National Hockey League (Winter Classic and Stadium Series outdoor games); and Twitch (TwitchCon).


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Aimee Roy

Director of Communications



Virtual Event Platform - Digital Event Solution

Creator of high-profile events develops new digital product to improve online experiences for brands and their fans

When 95% of marketers are frustrated with digital events, BaAM’s Virtual FanCon product delivers a multi-dimensional, fun, seamless and inclusive interactive experience

TORONTO, September 17, 2020 – BaAM, a creative experience company known for developing LIVE (IRL, digital and hybrid) experiences for the sports and entertainment world, has developed an improved and enhanced way to bring in-person experiences to the digital world.

A whopping 95% of marketers* report that they are frustrated with some aspect of the digital interactive experience. Among typical requests to enhance these experiences are:

  • Create more opportunity for engagement
  • Ensure user-driven flexibility (choose your own journey)
  • Make it fun

The Virtual FanCon experience is a customizable, digital destination guided by a fully interactive and immersive floor plan. Featuring structured and scheduled programming sessions in a four- to six-hour event window with both planned and surprise WOW moments to ensure that fans are engaged and entertained.

According to BaAM’s VP Strategy and Creative, Gary Myers, “With Virtual FanCon, interaction is fan-driven and provides the freedom for fans to come and go, and to roam through the experience at their own pace and schedule. We’ve allowed ample time for fans to explore, experience and play.”

Virtual FanCon provides the ability to incorporate live programming; to integrate sponsor and partner content and; to deliver a fun and truly immersive digital experience.

BaAM President Annemarie Roe noted, “More than ever our clients' events need to reach and serve their fan communities – wherever they are. Even post-COVID, Virtual FanCon will allow our clients to extend their reach to those fans who, for any number of reasons, may not be able to attend their IRL experiences. Virtual FanCon brings accessibility and inclusiveness to a new level.”

*Source: Freeman Covid-19 Brand Marketer Pulse Survey W2 May 2020

About BaAM

BaAM is a creative experience company specializing in high-profile sports and entertainment events. BaAM’s blend of Informed Creativity and its PMI®-advised Guided Process has allowed it to develop and deliver more than 1,000 experiences for over 15 years to hundreds of millions of fans annually for clients including Major League Baseball (MLB Little League Classic and PLAY BALL PARK); the National Hockey league (Winter Classic and Stadium Series outdoor games); and Twitch (TwitchCon).


Book a demo

Watch our product reel

Download the media kit


Aimee Roy

Director of Communications


Virtual Event Platform - Virtual FanCon

Original Sports Event of the Decade: MLB Little League Classic

December 16, 2019 - The MLB Little League Classic has been recognized as “Original Sports Event of the Decade” by Sports Business Journal. The announcement was made as part of the Journal’s Decade Awards highlighting transformative forces within the sports industry over the past 10 years.

Since its inaugural game in 2017, the MLB Little League Classic has become a fixture in MLB’s calendar. For one night each August, MLB takes over historic Bowman Field for a regulation game where Little League players are the guests of honor.  The game is broadcast nationally on ESPN’s “Sunday Night Baseball,” but it’s an exclusive chance for 2,596 Little League players and their families to watch the game in-person, the first professional baseball game for some.   

At a time when authenticity seems to be valued above all else, the MLB Little League Classic is all about the love of the game and sharing that passion from one generation to the next. The Classic’s transformative effects have already started to have an impact, inspiring MLB to take the sport to other unexpected and storied places, like the upcoming MLB at Field of Dreams Game in August 2020

As a production partner for MLB, Annemarie Roe and BaAM, in our Executive Producer role, are honored to bring these incredible ideas to life. Just like the fans, we can’t wait to see what’s next! 

Read more: MLB™ Little League® Classic Named Sports Business Journal’s Best Original Sports Event of the Decade (Source: LittleLeague.org)

Original Sports Event of the Decade - MLB Little League Classic

Welcoming Keith Davenport as VP – Entertainment

September 24, 2019 - BaAM Productions is extremely happy to announce that Keith Davenport will be joining the creative production company as Vice President – Entertainment. Working alongside BaAM’s senior executive team, Keith will play an instrumental role in fostering new relationships within the entertainment vertical while leading strategic long-term programs for BaAM.

Keith’s career has spanned best-in-class events and entertainment spectaculars across the globe, including Olympic Games Ceremonies, Pan American Games Ceremonies, and Special Olympic World Games Ceremonies.  A highly respected executive leader and producer, Keith is celebrated for his ability to build productive and effective project teams, aligning the right partners for the right projects, while ensuring a smooth and streamlined creative development process.  Most recently, Keith served as Executive Producer for the LIMA 2019 Pan American and Parapan American Games Ceremonies and Torch Relays.  Prior to that, he was Vice President, INVICTUS GAMES Orlando 2016; Vice President, TORONTO 2015 Pan American and Parapan American Games Ceremonies; and Consulting Head of Ceremonies for INVICTUS GAMES Toronto 2017.

“Keith has established a trusted reputation for creative and production excellence on the world stage and embodies the quality standards shared by the BaAM team.  Many of our staff have enjoyed working with Keith in the development of award-winning presentations in the past – and we’re looking forward to working with him again as BaAM’s Vice President - Entertainment,” remarked Annemarie Roe, President, BaAM Productions.

About BaAM Productions

BaAM is a creative production company. Our focus is high-profile, large-scale, live events for fans and followers in the sports and entertainment industries. We provide design-driven solutions from concept to delivery. Our expertise can be applied to an event of any scale — from world-class entertainment projects to targeted consumer-focused activations. Clients include National Hockey League, Major League Baseball, National Football League, Twitch, Formula E, and various professional sports teams and organizing committees. Follow us on Twitter @BaAMProductions and visit www.baamproductions.com to stay up-to-date with all of our exciting projects and events.

Keith Davenport, VP - Entertainment

BaAM Wins Industry Partner Award at TheStadiumBusiness Design & Development Awards

London, England – November 13, 2018 – BaAM is the recipient of the Industry Partner Award, which was announced as part of TheStadiumBusiness Design & Development Awards at Wembley Park. The Industry Partner Award is presented to “the architect, design firm, engineer, or consultant that has provided consistently outstanding service to stadium design and delivery.”  An independent panel of industry figures evaluated six shortlisted nominees, representing a cross-section of leading sports industry service providers. 

BaAM was commended for its years of expertise in venue conversion and sports event production. Judges noted, “BaAM’s projects tend to be the first of their kind, blazing trails for what fan experiences will evolve to become in the years ahead.” The top brands in sports trust BaAM and its team of experts to deliver unparalleled fan experiences, sports spectaculars, and competition venues in unexpected places. The company’s portfolio includes a number of marquee events, including more than 20 outdoor games for the NHL, first-ever Major Series of Putting Stadium, MLB Fort Bragg Game, MLB Little League Classic and FIFA Women’s World Cup. Since 1991, the company has worked with MLB’s Special Events Department to develop and manage all aspects of the annual MLB All-Star Game fan event, which features up to 500,000 sq. ft. of baseball interactives, displays, autograph booths, entertainment, and more.

Following the announcement, BaAM President Annemarie Roe commented that, “BaAM is thrilled to have been recognized alongside some of the sports industry’s greatest contributors. We’re honored to have had the opportunity to collaborate with top-tier sports organizations towards the development of innovative fan experiences and we look forward to the exciting possibilities that lie ahead for our industry.”

BaAM’s proven ability to produce never-before-seen events comes at a time when more organizations are exploring non-traditional revenue streams. BaAM continues to be a sought-out resource as organizations look for new ways to extend the fan experience beyond the typical sporting venue. 

About BaAM

BaAM is a creative production company. Our focus is high-profile, large-scale, live events for fans and followers of sports, esports, and entertainment brands. We provide design-driven solutions from concept to delivery. Visit www.baamproductions.com to stay up-to-date with all of our exciting projects and events.

Twitter: @BaAMProductions
Facebook: /BaAMProductions
Instagram: @BaAMProductions
LinkedIn: company/BaAM-Productions

For more information about BaAM, please contact Christine Kerr, Vice President.

About TheStadiumBusiness Design & Development Awards

The Awards are held annually alongside TheStadiumBusiness Design & Development Summit – the world’s leading gathering of professionals involved in the design, construction, refurbishment and management of major sports venues – TheStadiumBusiness Design & Development Awards recognize leadership, innovation and achievement in the design, development, construction and refurbishment of major sports venue facilities globally. The awards are organised by Xperiology; creators of TheStadiumBusiness and TheStadiumBusiness.com and suppliers of stadium management training, consultancy and advisory services to the sports and entertainment sector.

For more information, please visit: www.stadiumdesignsummit.com/awards/ and www.stadiumdesignsummit.com/

Industry Partner Award - TheStadiumBusiness Design & Development Awards

Geoff Thomas to Lead BaAM's Entertainment Team

In April 2018, Geoff Thomas joined the BaAM team as Vice President - Entertainment.

Geoff’s industry experience brings depth and leadership to BaAM’s work managing the entertainment needs of our clients – from headline talent to programming strategy for events.  As an expert in high-profile, strategic entertainment partnerships, he has been responsible for coordinating headline talent such as Christina Aguilera and Nobel Peace Prize winner Malala Yousafzai for clients including ADP, Salesforce, and Cisco.   

With an established record of producing best-in-class experiences, BaAM is now well positioned to expand its offerings for the entertainment, sports, and culture markets.  

Learn more about BaAM’s Entertainment services here or give us a shout if you’d like more information!

Vice President - Entertainment | Geoff Thomas


Dallas – July 18, 2017 – Freeman, the leading global provider of brand experiences, announced today its acquisition of BaAM, a creative production company focused on the sports, culture, and entertainment markets. BaAM is a leader in the category in North America and is headquartered in Toronto, Canada.

The partnership provides Freeman with access to an important and growing segment of the market and bolsters its ability to execute large-scale projects by adding BaAM’s talented people and services. “This is a natural extension of our team, and one that will continue our global expansion,” said Dan Hoffend, president of FreemanXP. “We have already worked with BaAM on several events such as the MLB FanFests in San Diego and Miami, and we found incredible similarities across creative and production excellence. It was very important for us to find a partner that represented the best of the best in the industry to help support our clients’ growing needs.”

Reg Bronskill, BaAM’s CEO, and Annemarie Roe, BaAM’s President, along with the award-winning BaAM team, will continue to lead this dynamic company. Both industry veterans, Bronskill and Roe founded BaAM in 2003, and the team has since executed events and experiences throughout North America, including projects such as the NHL Winter Classic and Stadium Series games, MLB All-Star FanFest, NHL Draft, MLB Fort Bragg Game, 2015 Pan Am and Parapan Am Games Ceremonies, FIFA Women’s World Cup, as well as the upcoming Major Series of Putting and the 2018 Olympic Winter Games in PyeongChang.

“BaAM was created to provide customers producing large-scale, high-profile projects with the best service and execution in the industry,” said Roe. “We are so excited to be joining forces with Freeman, which, like BaAM, operates with the utmost respect for employees as well as a firm dedication to operational excellence and uncompromising customer service. These values have been a hallmark within Freeman and BaAM, and they will remain at the foundation of what drives our efforts together.”


Freeman is the world’s leading brand experience company. We help our clients design, plan, and deliver immersive experiences for their most important audiences. Through comprehensive solutions including strategy, creative, logistics, digital solutions, and event technology, Freeman helps increase engagement and drive business results. What makes us different is our collaborative culture, intuitive knowledge, global perspective, and personalized approach, gained from our 90 years as an industry leader. Freeman is a family-owned company with more than 90 locations worldwide and over 7,000 employees, 2,000 of whom are located outside the U.S. For more information, visit www.freeman.com.

Social Networks:

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BaAM is a creative production company specializing in the unique requirements of high-profile and large scale sports, cultural, and entertainment projects. Clients include the Invictus Games, the International Olympic Committee, Amazon, the Kansas City Royals, La Lune Rouge, Major League Baseball, the National Hockey League, the National Football League, FIFA, Aramark, the New England Patriots, Stanford University Alumni Association, and the Washington Nationals. Follow us on Twitter @BaAMProductions and visit www.baamproductions.com to stay up-to-date with all of our exciting projects and events.

The #FanExperience

Describing Fan Experiences can be tricky, so we decided to hand the mic over to our fans! Needless to say, the response was AWESOME.

Steve Lange joins BaAM to lead Brand Experience business

BaAM Productions is very happy to welcome Steve Lange as Vice President, Brand Experience. Steve has spent the past 24 years building an impressive resume of brand, event and project management experience in the sport event industry, developing and delivering innovative world-class events and brand experiences which include multiple Olympic and Paralympic Games.   Most recently, he was Senior Director, Look & Wayfinding for the 2016 Orlando Invictus Games and Senior Director, Brand and Creative Services for the 2015 Toronto Pan Am & Parapan Am Games.  

According to BaAM President Annemarie Roe: “Steve understands how to develop and implement successful event brands – establishing strategy and standards and then activating across all categories.  His record of accomplishments and his success on projects in both North America and throughout the world make him a great fit for our team and our future plans.” 

Steve looks forward to working with sports and brand colleagues to bring their next event and brand experience to life. Contact him at steve@baamproductions.com.

View the official announcement below.

Steve Lange Brand Experience

A 365-Day Snapshot

Here's a quick look at what a year is like for BaAM Productions.

Bring on 2017!

FIFA Women's World Cup 2015 - Event of the Year

FIFA Women’s World Cup 2015 has been named Event of the Year by the Tourism Industry Association of Canada.  This award recognizes success, leadership and innovation in Canada’s tourism industry - rewarding people, places, organizations and events that have gone above and beyond to offer travellers superior tourism experiences in Canada.  

From June - July 2015, this record breaking event generated half a billion dollars in economic impact, and attracted more than 750 million television viewers worldwide. As event contractor and project consultant for FIFA Canada, BaAM was responsible for managing the conversion of existing venues in cities across Canada into league-sanctioned FIFA Football pitches, as well as providing back of house, press rooms, production offices, interpretation booths, and player holding areas.

Congratulations to the Canadian Soccer Association and all involved! 

FIFA Women's World Cup - Event of the Year

Pan Am Games Closing Ceremony – Best Entertainment Production

BaAM is proud to announce that the Canadian Event Industry recognized the Toronto 2015 Pan Am Games Closing Ceremony for Best Entertainment Production in 2015 at its annual Awards Gala on March 31.  The Canadian Event Industry Awards describes itself as “the pinnacle mark of professional achievement and one of the highest honours among Canadian event professionals.” BaAM President, Annemarie Roe, accepted the award at the Gala, recognizing the Pan Am Games as an incredible opportunity for the BaAM team and the best of Canadian event resources to shine alongside the awe-inspiring Pan Am athletic and cultural performances. 

As Ceremony Producer, BaAM Productions, in partnership with FiveCurrents, collaborated with the TO2015 Pan Am Organizing Committee more than a year in advance to create and deliver a world-class entertainment spectacular that harnessed the energy and passion of the Games. The creative segments, protocol elements, and star-powered finale brought athletes, officials, organizers, volunteers and spectators together to celebrate as one and carry forward the message: “Unity through Diversity.”  We’re honoured that the Closing Ceremony continues to resonate with audiences and industry professionals throughout the Pan Americas.

BaAM Productions

BaAM is a creative production company specializing in the unique requirements of high profile and large scale sports, cultural and entertainment projects.  Clients include the TORONTO 2015 Pan Am Organizing Committee, National Hockey League, Major League Baseball, the National Football League, FIFA, Stanford University Alumni Association and the Los Angeles Kings.  Follow us on Twitter @BaAMProductions and visit www.baamproductions.com to stay up-to-date with all of our exciting projects and events.

Toronto 2015 Pan Am Games Closing Ceremony - Entertainment Productions

DCLA Science of Hockey Recognized with Experience Design Award

BaAM is proud to announce that Event Marketer has recognized the LA Kings Science of Hockey at DCLA with an Experience Design Silver Award in the Best Museum Environment category. The Experience Design Awards “recognize the best event and branded environments among this industry’s top experience designers and innovators, and the award-winning projects reflect how the world’s best creative studios are reinventing experience design across the industry.” 

Congratulations to all involved! Special thanks to our clients Discovery Cube Los Angeles and the LA Kings - and to all of our partners on this project, including AesthetecAtelier MultiversionsBratton SceneryBubba's Chop ShopColor ReflectionsGear 6 ProductionsHamilton Scenic, IronwoodMcWood StudiosRetaylor's and Visual Sports Systems.

A complete list of winners with case studies of each project is now available on Event Marketer’s website.  To learn more about the LA Kings Science of hockey, visit BaAM’s project page or check out discoverycube.org/la.

award winning museum exhibit design

BaAM creates 3 “panamazing” ceremonies for TORONTO 2015

The 2015 Pan and Parapan American Games have officially drawn to a close in Toronto. B5C - BaAM’s joint venture partnership with FiveCurrents - proved to be creative and production magic: creating three ceremonies for the games, all hailed as “panamazing” successes by audiences, athletes and organizers.  The events presented an effective balance of creative entertainment and storytelling elements, headline talent and protocol segments.  The parade of athletes was a highlight within each ceremony, using original music and fanfare to welcome athletes from all 41 Pan American countries, supported by a crowd made up of families and supporters from all countries, reflecting the cultural diversity of the region. 

First, the TO2015 Pan Am Games Closing Ceremony was presented to a huge crowd at the Rogers Centre on Jul 26, 2015.  Saäd Rafi, TORONTO 2015 CEO, noted that, “Tonight was more than a Closing Ceremony.  It was a victory celebration… At these Games, hope won out, optimism prevailed and community spirit carried the day.”  That sentiment was the inspiration behind the show’s creative segments, aimed at showcasing the “People’s Games” and the multicultural communities of Toronto and the Greater Golden Horseshoe.  The theme “unity through diversity,” inspired creative portions of the Ceremony program including “TOTV” and “Toronto by Twos,” which celebrated the diverse cultures that make up Toronto and the surrounding region.  The vision was brought to life by a cast of professional and volunteer performers within a show that combined incredible media, inspiring original music, stunning costumes and props all set on a massive stage with a dynamic scenic backdrop. In “Toronto by Twos,” the artistic layers seamlessly overlapped and transitioned from one culture into the next, from Tai Chi to Celtic dance; Afro-Caribbean carnival performance to a traditional Bhangra folk dance; and more, effectively celebrating the cultural diversity of the Greater Golden Horseshoe.  Each new performance seamlessly blended into the next, highlighting the connective threads that we all share and a common joy through the celebration of art and sport. Images of the spectacular finale fireworks show set off from the CN Tower has become one of the iconic images of the games. 

On August 7th, the Parapan Am Games Opening Ceremony at the brand new CIBC Athletics Stadium at York University was a joyful welcome to the largest contingent of Parapan athletes ever.  The entertainment segments told a story of hope and inspiration followed by performances from four First Nations and Métis groups.  The torch relay ended in the stadium with torchbearers Sgt. Steve Daniel, Cpl. Dominic Larocque, Rick Mercer, Rick Hansen and the Parapan Am Games community cauldron being lit by Chantelle Peticlerc. 

The final celebration on August 15, 2015 was a “blow-out party” at Nathan Phillips Square in central Toronto where the Closing Ceremony of the Parapan Am Games became the grand finale to the largest multi-sport games ever held in Canada.  The show featured a line-up of Canadian talent including poet Mustafa delighting the crowd with soulful spoken word to help extinguish the flame, along with musical artists Swing, Sean Jones, Megan Patrick and Wyclef Jean, creating a memorable celebration for the citizens of Toronto and visitors from around the world.  The evening ended with a fantastic fireworks show illuminating City Hall set to Serena Ryder’s Pan Am Anthem “We are One”.

As a Toronto-based creative production agency, BaAM is honored to have been part of the Ceremony producing team, using our world class event experience to celebrate a successful international sporting event in our hometown. 

As co-producers, BaAM’s staff were assigned to the creative, operations, and administrative teams behind the Closing Ceremony; and working closely with Live Nation, the Official Live Music Partner for the TORONTO 2015 Pan Am/Parapan Am Games.

BaAM President and Closing Ceremony Producer Annemarie Roe said, “It was really a fantastic opportunity for the BaAM team to go back to our theatrical roots and produce a spectacular that required our creative and management expertise in everything from costume design to fireworks. We are honoured to have been part of an entertainment production that will be remembered as a legacy of the TO2015 Pan Am and Parapan Am Games for years to come.”  

TO2015 Vice President, Opening and Closing Ceremonies Keith Davenport echoed Roe’s sentiments: “How fortunate for the Organizing Committee that we had such a talented and capable resource to draw on locally.”  He went on to say, “Your entire extended team, in technical, production, operations, casting, costumes, props and creative lighting, music, choreography or imagery have helped us lead a positive change for sport, arts and culture not only in the greater Toronto area and Greater Golden Horseshoe that is Ontario; but it reaches far beyond into the hearts and souls of every broadcast viewer that our Pan American Games Closing Ceremony and Parapan Ceremonies reached. We continue to get positive feedback from every single client group about the productions and experiences that these shows delivered. Simply stated…they were remarkable.”

Follow the links below to read more about the spectacular close to the TORONTO 2015 Pan Am and Parapan Am Games:

Pan Am Games closing ceremony 'a victory celebration' for Toronto

TORONTO 2015 Pan Am Games End on a High Note

Pan Am flag heads to Peru – “Tens of thousands of people gathered at the Rogers Centre Sunday night to bid farewell to 2015 Pan Am Games.

Toronto 2015 Parapan Am Games Praised As The 'Largest, Loudest And Best Ever'

BaAM Productions

BaAM is a creative production agency specializing in the unique requirements of high profile and large scale sports, cultural and entertainment projects.  Clients include the National Hockey League, Major League Baseball, the National Football League, FIFA, the Canadian Football League, Stanford University Alumni Association and the Los Angeles Kings.  Follow us on Twitter @BaAMProductions and visit www.baamproductions.com to stay up-to-date with all of our exciting projects and events.

About TO2015

The TORONTO 2015 Pan American Games took place July 10–26 and the Parapan American Games August 7–15. The TORONTO 2015 Games were funded by the Government of Canada, the Province of Ontario, as well as Lead Partner CIBC and other partners and sponsors.

The TORONTO 2015 Pan Am/Parapan Am Games Organizing Committee (TO2015) was tasked with managing and delivering the Games. It worked to bring some of the world's best athletes and artists to Toronto and the Greater Golden Horseshoe region, giving Ontarians a unique chance to be part of the action, and making the region a hub for sport.

For more information about the Games, please visit TORONTO2015.org or follow @TO2015, @TO2015_fr (French) or @TO2015_es (Spanish).

Ceremony and entertainment production - TO2015 Pan Am Closing Ceremony

Coors Light NHL Stadium Series at Levi’s Stadium

The 2015 Coors Light NHL Stadium Series delivered an amazing outdoor game experience for hockey fans in “Sharks Country,” where more than 70,000 fans packed Levi’s Stadium to watch the San Jose Sharks and LA Kings face off under clear and perfect hockey conditions.

In addition to converting a state-of-the-art football stadium into an outdoor hockey rink, the 360o space surrounding the rink was designed and built to replicate California’s landscape – from the Coastal Mountain Ranges to the Sierra Nevada Mountains, across the valleys to the Pacific coast beaches. The final look was achieved with over 4,000 potted plants, 15,000 sq. ft. of real grass and sod, custom-built rock formations and our own ocean!  The spectacular weather, unique site design, and rival match-up combined to make it an unforgettable night for fans.   Sharks forward, Tommy Wingels, agreed, “This was by far the coolest sporting event I’ve been a part of.”

BaAM is always proud to be a part of these incredible events, collaborating with the NHL months in advance and ensuring all is set by game time. Of course it couldn’t be done without the incredible efforts of our suppliers and partners, including UPA - Union Payroll, SGA, Modern Paving, Safway Scaffold, Sunbelt Rentals, Entertainment Transportation Network, Aggreko, Signature Systems, TC Rentals, IATSE Local 134 , Western Star Nurseries, and Waddell Transport and the outstanding work of our friends at Populous, the 49ers, Levi’s Stadium, Infinite Scale, AAA Flag and Banner, e2k, Classic Party Rentals, Clair Brothers, Image Engineering, NHL Network, Sportsnet, and NBC – all led by the team at NHL Events.

NHL Stadium Series - Sports Event Project Management

Water Oasis Attraction Featured in World Waterpark Magazine

Gilroy Gardens Family Theme Park opened its newest attraction, Water Oasis, in July 2014.  BaAM began collaborating with Gilroy Gardens early in the design process, providing art direction for the ½-acre site to incorporate organic shapes and colors in interpretive graphics aimed at encouraging learning through play.  To that end, Water Oasis is an exciting play area for young guests complete with water slides, a splash pad, and an interactive mini river system where kids can control waterway flow with colorful wheels, gates, and dams.   

It’s an exciting concept for a new water attraction, which was featured and celebrated in the December issue of World Waterpark Magazine. Guided by their mission to educate guests through play, Gilroy Gardens’ goal was to ensure that the new Water Oasis attraction would immerse visitors in a fun, whimsical play area while also exploring important matters like water conservation, pollution prevention, and the park’s state-of-the-art circulation system.  And Water Oasis delivers on that promise.  Offering guests fun and engaging activities for young minds that also highlight things that everyone can do to help protect the environment.

Read the full World Waterpark Magazine article here.

Theme Park Graphic Design, Interpretive Signage

2015 Bridgestone NHL Winter Classic

Nothing compares to watching months of planning come together in a spectacular fashion, as so many people witnessed on New Year’s Day at Nationals Park. Fans are celebrating this year’s outdoor game as “the best one ever” and we certainly can’t blame them. It was an incredible experience for everyone involved. The BaAM team is honored to be part of the hockey magic created each year, which provides us with an excellent opportunity to work alongside companies that love the game as much as we do.

Special thanks to NHL Special Events and to our suppliers, including Aggreko, American Scaffold, EJ Herring, Local 22 IATSE, Rasevic Snow Services, Select EventsSGASignature Systems, Sonco, Sunbelt, UPA - Union Payroll Agency Inc., and Waddell Transport.  Also thank you to our friends from Clair Brothers, CSC, GoVisionIMG, Moss SportsNationals ParkNBC, NHL Networkand Sportsnet

Congratulations to all! 

NHL Winter Classic Event Production

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