Entertainment • Culture • Sports

BaAM Nominated for 2013 Sports Business Award

On Monday, March 18, the SportsBusiness Journal recognized outstanding achievement in the business of sports by announcing their nominees for the 2013 Sports Business Awards.  BaAM received a nomination in the Best in Sports Event and Experiential Marketing Category for our spectrum of work completed March 1, 2012 - February 28, 2013.  

This past year was a busy one for BaAM, marked by large-scale cornerstone marketing events and once-in-a-lifetime sports heritage celebrations.  During the eligibility period, BaAM designed, developed, managed and operated events across North America, including MLB All-Star FanFest in Kansas City, multiple site activations and festival pageantry for the 100th Grey Cup Festival in Toronto, Miami Marlins FanFest at the new Marlins Park, Kansas City Royals FanFest, Rose Bowl Tailgate and Pep Rally events, and more!

We're honored to be nominated in the category for Best Sports Event and Experiential Marketing. At BaAM, we take pride in the fact that our experiences and live events uniquely go beyond viewers, impressions, likes and follows to create shared personal experiences and lasting memories. We understand that technology, social media and sampling are all great pre-visit, in-event and post-experience connectors, but direct human connections change lives! 

We know that, simply put, it's all about the fans. That's why our events and experiences are designed to connect die-hard fans and would-be fans in authentic, in-person, hands-on ways. Creating events that allow fans to play on the field or rink, meet players, participate in clinics with game ops staff and talk to coaches - these are strategies that focus on emotional, authentic connections. We're in the business of creating unforgettable events because we know shared, human experiences are lasting and meaningful methods of fan engagement. To truly connect with fans, we immerse them in human-scale activities that play to their passion for the sport.

Watch for the May 20 issue of SportsBusiness Journal, which will feature Sports Business Awards nominees. Winners will be announced live at the Sports Business Awards Ceremony, to be held on Wednesday, May 22 at New York Marriott Marquis at Times Square in New York City.

About BaAM
BaAM is a creative development and project management company specializing in the unique requirements of high profile and large-scale sports, cultural and live event projects.  We work closely with clients in the worlds of entertainment, culture and sports on a diverse range of projects - from the epic to the intimate.  We understand that temporary, high capacity events require atypical solutions, and our staff's wide-ranging experience ensures we can respond nimbly and successfully. The events and experiences that BaAM creates represent the integration of sport and culture - providing fans with an authentic, meaningful sports experience in a context that gives them access to the team, the players and the sponsors.  

About Sports Business Awards
Launched in 2008, the Sports Business Awards were established by SportsBusiness Journal and SportsBusiness Daily to celebrate and recognize the leaders, visionaries and day-to-day practitioners who personify excellence in the business of sports. The 2013 nominees and winners are being recognized for excellence and outstanding achievement in the business of sports for the period from March 1, 2012 - February 28, 2013. 

For more information, please contact:
Christine Kerr, Vice President
BaAM Productions
p: 416-234-7266

Sports Event - MLB All-Star FanFest

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