A Freeman Company

Invictus Games Toronto 2017 Launch

Producing a high-profile media launch announcing Prince Harry's Invictus Games in Toronto

BaAM planned and operated the official star-studded launch event, which featured: 

  • A morning ceremony with more than 600 invited guests
  • A pep-rally event with 1,900+ students joining VIPs in the afternoon for a sledge hockey scrimmage and official puck drop
  • Special guests His Royal Highness Prince Harry, Prime Minister Justin Trudeau, Toronto mayor John Tory, Free the Children co-founder Marc Kielburger, and wounded Canadian veterans Jody Mitic and Dominic Laroque

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