A Freeman Company

Pro Football Hall of Fame Fan Fest

The first-ever Pro Football Hall of Fame Fan Fest delivered an unforgettable event for fans and players alike.  Right from the start, fans knew this sports event was going to be unlike any other. The weekend began with a grand entrance showcasing 100 Hall of Famers, who greeted a crowd of Powerball winners as they emerged from a United Airlines aircraft inside Cleveland’s I-X Center. Over the next two days, fans had access to football interactive games, autograph signings, Pro Football Hall of Fame exhibits, fan gear shopping, Chalk Talk sessions, and round-table chats.  Guests made their own grand entrance onto a regulation-size turf football field. Cameras followed the crowds as they arrived and guests watched themselves appear on a Jumbotron screen above the field.

It was a star-studded event with Larry King as the Chalk Talk Facilitator who hosted discussions with football greats like Jim Brown, Barry Sanders and Joe Namath. The 100 Hall of Famers were able to mix and mingle with event attendees – pausing for photos, visiting with fans, and even throwing a few passes – making it a truly extraordinary experience for everyone.

BaAM collaborated with the I-X Center and Pro Football Hall of Fame to design this inaugural event, which occupied over 500,000 sq. ft.  We developed the site plan, designed graphics, and managed the project schedule months in advance.  BaAM’s football interactives like “Mini Combine,” “Virtual Gridiron,” “Shotgun Challenge,” and more were a big hit among fans young and old.  Our team was onsite at the I-X Center to stage manage all live programming and ensure the event went according to plan along with our producing partners.

The impact of 100 members of the Pro Football Hall of Fame coming down the steps of a Boeing 737 and assembling together  for the first time outside Canton, OH was the perfect kick-off to the two-day event.  It was a striking indication of the size and VIP experience that the Pro Football Hall of Fame Fan Fest would deliver to its guests.

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