A Freeman Company

TORONTO 2015 Pan Am/Parapan Am Games Mascot Launch

In January 2013, the TORONTO 2015 Games launched a contest inviting kids from across the country to design the official mascot for the Games.  Once all the 4,130 submissions had been collected and reviewed, BaAM joined the project team to facilitate the creative development of the top 6 mascots. BaAM’s illustrator and storyboard artist met with students to bring the mascot designs to life.  The top 6 designs were then posted online and more than 33,000 votes were tallied.  On July 17, PACHI the porcupine was revealed in front of thousands of kids as part of Kids' CBC Days in downtown Toronto. The launch event was a brightly coloured celebration packed with balloons and thousands of cheers welcoming PACHI. 

BaAM collaborated with the TO2015’s Brand Activation (Marketing) team to project manage the development and launch of the official mascot. BaAM was engaged throughout the course of the project – from leading concept development, through managing construction of the mascot costume, to producing the highly anticipated mascot launch event at the CBC Atrium. BaAM was present for all shop visits, ensuring that the final product was in keeping with the original vision while also making sure that it was complete in time for PACHI’S official introduction.  BaAM was also responsible for managing and programming the unveiling event that featured young Karate Ontario athletes to help introduce PACHI to the world, as well as Olympic and Pan Am gold medalist Rosie MacLennan, Paralympic gold medalist Tyler Miller and CBC Sports Journalists Scott Russell and Carly Agro as hosts.

PACHI’s travels can be followed online through the Mascot Diaries blog – with photos, videos and more documenting PACHI as he travels the road to the 2015 Pan Am and Parapan Am Games, visiting community festivals, sporting events, and schools along the way.

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