A Freeman Company

Union Summer Market

Located  just outside Union Station in downtown Toronto, the Union Summer market offered an eclectic mix of daily food, entertainment, cultural and community offerings to those travelling through Canada’s busiest transportation hub. Open 7 days a week throughout the summer, the Union Summer marketplace was quickly recognized as one of the top free events in the city and one of the longest continuous outdoor markets in the country.

BaAM designed and produced the 7,500 sq. ft. outdoor market, which included infrastructure for a variety of specialty food and beverage eateries – from pierogis with a twist to Japanese street food – as well as an entertainment stage, public seating area, and mobile activation space.  The market’s vibrant summer atmosphere meant that guests could relax and enjoy their freshly-prepared creative food choices while taking in some live entertainment. Performances included Top-40 DJs, Ontario Philharmonic musicians, a viewing of the historic final Tragically Hip concert, and Juno Award-winning Dan Mangan.

The summer-long event kicked off with Toronto Mayor John Tory unveiling the iconic 26-foot #unionsummer sign, which would become a main feature for many Instagram posts and tweets during the market’s 71-day run. In the weeks that followed, Union Summer proved to be a popular destination for foodies and culture buffs alike with daily programming that included sponsor activations – like free gelato offered by the TD Thank Account campaign – as well as “Pop-Up Gyms,” dance classes, and classic film screenings.

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