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Anne Grotefeld has joined BaAM Productions, a creative experience company, as Vice President – Events. In this role, Anne will lead BaAM’s multidisciplinary events teams in the successful delivery of sports and entertainment experiences, further establishing BaAM as a premier Live Experience partner.

Prior to joining BaAM, Anne held executive level positions with WWE, NBC Sports and Olympics and the National Hockey League (NHL). She is a veteran of 10 Olympic Games where her focus included strategic operational planning for NBC’s Olympic broadcasts. Most recently, Anne served as WWE’s VP, Global Media Partnerships, working closely with its network of rightsholders around the world.

“Anne embodies an innovative energy that’s a true complement to our team,” said BaAM President Annemarie Roe. “We look forward to embracing that energy along with her extensive industry experience to continue creating more groundbreaking events for our clients and their fans.”

Anne Grotefeld added, “I’m thrilled to be joining a company that has had such an influence on major sporting events over the years and am especially looking forward to collaborating with the talented and passionate design and event professionals that make up the BaAM team.”

About BaAM

BaAM is a creative experience company specializing in high-profile sports and entertainment events. The company has designed and delivered more than 1,000 experiences for over 15 years to hundreds of millions of fans annually for clients including Twitch, Major League Baseball (MLB), the National Hockey League (NHL) and the National Football League (NFL).

I’m thrilled to be joining a company that has had such an influence on major sporting events over the years and am especially looking forward to collaborating with the talented and passionate design and event professionals that make up the BaAM team.

Anne Grotefeld, VP - Events, BaAM

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