A Baseball Blitz at Seattle's Lumen Field
Delivering a benchmark in fan engagement for MLB All-Star Village
Lumen Field - home of the Seattle Seahawks and Sounders FC - became a temporary hub for all things baseball as it hosted MLB All-Star Village during the 2023 MLB All-Star Week. It proved to be a benchmark in fan engagement, incorporating MLB Draft, MLB Play Ball Park, cultural exhibits, and a lively festival atmosphere within one action-packed footprint.
Scroll below to see it all in action!
Perhaps the greatest change to All-Star Week since 2001 from a brand perspective is the supersized fan festival.