This is our BaAMifesto
Our Philosophy - hardwired in our DNA. It's what makes us tick and gets us up in the morning. These seven core tenets express what we believe about our thinking, our expertise, our approach and who we are.
Transform Spaces Into Places
Spaces are a canvas to create. Venues, Stadiums, Cities, Fields, Virtual
Worlds… We transform Spaces into Places & Event Destinations where
Fans and Followers are immersed in Dynamic Stories. We take your Brand
LIVE to deliver WOW!
Make it all look easy
We combine Our Not-So-Secret Ingredient – Informed Creativity – with a Guided Process, at every development step, every decision along the way to produce LIVE Experiences for your Fans & Followers.
Plan for one. Plan for many.
We engage your Crowd with IRL, Digital + Hybrid Experiences – whatever it takes to connect their passion, to synchronize their heartbeats and celebrate together. Expansive thinking and tactical expertise are hardwired into our DNA – “with over 200 million Fans & Followers served” – informing our Creative & Strategic thinking to deliver your Brand Story. We believe LIVE Experiences are Here to Stay.
Deliver WOW moments.
We approach every experience with a lens of “what’s fun about that?”. Then we blow it up to an epic scale. We amplify Your Brand with LIVE Programming, A-list Entertainment & renowned Thought Leaders.
Informed Creativity (Our Not-So-Secret Ingredient)
From Ideation to Implementation, we inform every creative concept with proven experience development. Big Ideas are Detailed & Operationalized to guarantee Effective Execution.
Balance WOW! with time & money
We keep the fine balance of Big Ideas, Schedule and Budget in our sights with precision focus. Our Guided Process is rooted in Project Management Institute® Principles and applied at every LIVE Experience touch point. Sounds hard – but this disciplined approach opens up the freedom to be flexible, to innovate and to discover new solutions for new ideas.
Love the Team
We have a collection of colorful characters, each with unique skills and POV’s on the worlds we work in. We collaborate and learn from each other every day. We believe that every member of the team has an equally vital role in the creation of memorable experiences. [Oh, and we’re HQ’d in Toronto with anchors in New York, Los Angeles and Orlando – and we have a network of top-notch resources across North America and Europe with Global outreach.]
