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2023 02 03 15 32 02

BaAM transforms spaces to create multi-day festivals for fans of all ages as part of NHL All-Star weekend. From St. Louis’ Union Station to the beaches of South Florida, BaAM’s All-Star fan experiences include:

  • A vibrant celebration unique to each host city
  • A fully festivalized hockey experience spanning more than 300,000 square feet
  • Immersive connections to the sport's lifestyle and culture - from live entertainment and skills challenges to hall of fame exhibits and premier access to special events

It's fun, a celebration, a love letter for the city of Toronto, and for people who love the sport of hockey, there is something for everyone here.

Sophie Kotsopoulos, NHL's VP of Partnership Marketing


NHL All-Star Fan Fair Toronto was presented at the Metro Toronto Convention Center

From the action on the ice to sunny February days at the beach, we know hockey fans are in for a great weekend.

Stacy Ritter, president and CEO of Visit Lauderdale

NHL All-Star Beach Festival - 2023 - Theming & Decor
NHL All-Star Beach Festival - 2023 - Drone - Event Management

The NHL All-Star Beach Festival hosted fans at an outdoor hockey paradise in Fort Lauderdale

I was down at Union Station today as part of the Fan Fair, and that was amazing. Having the Stanley Cup on display in our city for people to see, I mean, there was a line out the door.

Jenna Fischer, actress, St. Louis native, and honorary captain for NHL All-Star Atlantic Division

Entrance 1
General 6

NHL All-Star Fan Fair in St. Louis was hosted at Union Station, the city's historic train station

Event Production - NHL All-Star Fan Fair Las Vegas
NHL All-Star Beach Festival - 2023 - Target Practice
Selects Social NHL FF 049

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