Delivering an All-Star experience for hockey fans – anywhere!
BaAM transforms spaces to create multi-day festivals for fans
of all ages as part of NHL All-Star weekend. From St. Louis’ Union Station to the beaches of South Florida,
BaAM’s All-Star fan experiences include:
- A vibrant celebration unique to each host city
- A fully festivalized hockey experience spanning more than 150,000 square feet
- Immersive connections to the sport's lifestyle and culture - from live entertainment and skills challenges to hall of fame exhibits and premier access to special events
From the action on the ice to sunny February days at the beach, we know hockey fans are in for a great weekend.
It was a great advertisement for the city, and an even better endorsement for Vegas as a hockey town
I was down at Union Station today as part of the Fan Fair, and that was amazing. Having the Stanley Cup on display in our city for people to see, I mean, there was a line out the door.