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The first-ever WNBA Live event took place at Chicago’s McCormick Place as part of the League’s All-Star weekend. BaAM collaborated with Emerald, Number Project and Freeman to create a 2-day fan experience. The result was an action-packed hub, which included:

  • a festival atmosphere combining basketball, music, lifestyle, and cultural connections
  • opportunities to meet WNBA players and legends
  • special panels, on-court competitions, and skills clinics featuring WNBA elite
  • partner and sponsor activations
  • surprise performances by Taylor Bennett, Latto, and Chance the Rapper
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I’m beyond grateful to our partners BaAM Productions, Freeman Company, and Number Project who absolutely crushed it.

Jason Peskin, EmeraldX

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