Vice President - Strategy & Creative
Gary has a strong and eclectic connection to culture in all its forms – spanning sport, fashion, music, media, fandom, and remarkable experiences.
A holistic thinker, Gary explores creative possibilities and dimensions while also generously fostering talent at BaAM. He leads our team as we transform new ideas into pure experiential gold. He's a true alchemist who brings bold brands to life at every step, scale, and level of detail.
In Gary's world, no idea is too big, no touchpoint too small. His career arcs an impressive 20 years at BaAM, spanning two decades of epic and intimate events that have been written into the history books.