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BaAM re-imagined the world’s biggest interactive baseball festival to create the League's most attended fan festival.

  • Indoor and outdoor baseball attractions across more than 800,000 sq. ft.
  • Special event programming with appearances by MLB legends and Olympians
  • Interactive games, Home Run Derby batting cages, a programmed baseball diamond, sponsored activations, autograph stages, live Q&A sessions, baseball clinics and cultural exhibits

Our Informed Creativity Ideation Sessions developed more ways to engage fans

Perhaps the greatest change to MLB All-Star Week since 2001 from a brand perspective is the supersized fan festival, Play Ball Park.

Jason Notte, ADWEEK

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Cleveland programming featured 2 nights of outdoor concerts featuring Twenty One Pilots & The Killers

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The BaAM team were once again great partners in bringing the event to life.

Jeremiah Yolkut, Vice-President, Global Events at Major League Baseball


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