Sports
MLB All-Star
Designing and producing MLB's largest fan event
BaAM re-imagined the world’s biggest interactive baseball festival to create the League's most attended fan festival.
- Indoor and outdoor baseball attractions across more than 800,000 sq. ft.
- Special event programming with appearances by MLB legends and Olympians
- Interactive games, Home Run Derby batting cages, a programmed baseball diamond, sponsored activations, autograph stages, live Q&A sessions, baseball clinics and cultural exhibits
Our Informed Creativity Ideation Sessions developed more ways to engage fans
Perhaps the greatest change to MLB All-Star Week since 2001 from a brand perspective is the supersized fan festival, Play Ball Park.
Cleveland programming featured 2 nights of outdoor concerts featuring Twenty One Pilots & The Killers
25,000 home runs
4 days
50 +
The BaAM team were once again great partners in bringing the event to life.
