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BaAM re-imagined the world’s biggest most interactive baseball festival, making it the League's most attended fan festival in 10 years.

  • Indoor and outdoor baseball attractions across more than 800,000 sq. ft.
  • Special event programming with appearances by MLB legends and Olympians
  • Interactive games, Home Run Derby batting cages, a programmed baseball diamond, sponsored activations, autograph stages, live Q&A sessions, baseball clinics and cultural exhibits

Our Informed Creativity Ideation Sessions developed more ways to engage fans

Play Ball Park gave all our fans – of every age – a once in a lifetime opportunity to play. Thank you BaAM.

David James, VP Baseball & Softball Development, MLB

MLBPBP Concert low res

Cleveland programming featured 2 nights of outdoor concerts featuring Twenty One Pilots & The Killers

Icon dark smiley turquoise 140,000 +
Icon dark ruler turquoise 800,000 SQ FT
Icon dark timer turquoise 5 DAYS
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MLB Play Ball Park is actually a bit more than a park. It’s an interactive museum, history lesson, whirlwind video experience, concert venue and festival rolled into one.

Marc Bona,


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