Sports
MLB All-Star
Designing and producing MLB's largest fan event
BaAM re-imagined the world’s biggest most interactive baseball festival, making it the League's most attended fan festival in 10 years.
- Indoor and outdoor baseball attractions across more than 800,000 sq. ft.
- Special event programming with appearances by MLB legends and Olympians
- Interactive games, Home Run Derby batting cages, a programmed baseball diamond, sponsored activations, autograph stages, live Q&A sessions, baseball clinics and cultural exhibits
Our Informed Creativity Ideation Sessions developed more ways to engage fans
Play Ball Park gave all our fans – of every age – a once in a lifetime opportunity to play. Thank you BaAM.
Cleveland programming featured 2 nights of outdoor concerts featuring Twenty One Pilots & The Killers
140,000 +
800,000 SQ FT
5 DAYS
50 +
MLB Play Ball Park is actually a bit more than a park. It’s an interactive museum, history lesson, whirlwind video experience, concert venue and festival rolled into one.
