Western & Southern Open Fan Zone
Creating an elevated fan experience for world-class tennis
BaAM concepted, designed, and delivered the Western & Southern Open Fan Zone. It established an exciting arrival just inside the main gate, which became a central hub for fans to immerse themselves in tournament action, including:
- Mini tennis courts and all-new interactive skills challenges
- An 80-foot video wall with outdoor seating for a unique watch party experience
- A Fan Zone Stage featuring musical acts, entertainment, and special photos ops with The Rookwood Cup
It was a great scene, and clearly a place to be seen!