A Freeman Company
Lucy Strong

Lucy Strong Head of Strategy

Lucy leads BaAM’s growth strategy.  She is responsible for leading the company’s business development efforts and overseeing its marketing initiatives. 

With 25+ years of experience on three continents, Lucy has advised sports organizations like the Chinese Olympic Committee, The World Badminton World Federation and the Japan Rugby Football Union on their go-to-market strategy.  She also has negotiated partnerships for and developed the complementary marketing campaigns on behalf of some of the world’s most respected global brands including – MasterCard, Siemens, Pfizer and BMW. 

Prior to joining BaAM, Lucy led development of the sponsorship practice at Arrow Electronics (a FORTUNE 109 company) and, while based in Beijing, served as Vice President – Asia for Octagon where she oversaw the agency’s activities and commercial strategy for the region. 

Lucy has sold more $300MM in sponsorship and during her career has negotiated a number of “partnership firsts” including:

     - BMW and the Chinese Olympic Committee (the first for a foreign brand)

     - Siemens and Disney (the first of this size and scale for a B2B company with Disney)

     - Pfizer and the PGA TOUR (the first for a pharmaceutical company)

She loves dogs, ice cream and a good story.