Entertainment • Culture • Sports
Steve Lange

Steve Lange Vice President - Brand Experience

You could say that Steve’s expertise in brand experience is of “Olympic” proportions – and that wouldn’t be an exaggeration. Steve has spent the past 24 years building an impressive resume of brand, event and project management experience in the sport event industry, designing and delivering innovative world-class events and brand experiences.

He has held senior leadership and consultant roles for multiple Olympic and Paralympic Games, Pan Am and Parapan Am Games, Commonwealth Games, as well as the Invictus Games. For each project, he collaborates with numerous stakeholders – from host committees and sponsors to client organizations and broadcasters – with a focus on the “Look” of the Games.  He truly understands the best way to represent brands across all audience types and event footprints.

With so many factors at play, Steve has a keen eye to maximize brand presence and sponsorships in a way that reflects brand values and engages target audiences.